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First female radio announcer breaks barriers

First female radio announcer breaks barriers

On May 15, 1970, Misty Fincher finally got her first good night’s sleep since a tornado tore through Lubbock four days earlier Moda Fincher, the little girl who grew up to be the first female radio announcer in the Lone Star State and, some say, the whole country, spent her early years in a tiny settlement called Bronte. The original inhabitants wanted to call their new home in the wideopen spaces of West Texas “Bronco,” but the postal authorities said that name was taken. So the town founder, who doubled as the doctor, came up with “Bronte” in honor of his favorite novelist – Emily Bronte. His neighbors, however, had the last word choosing to pronounce it “brahnt.” Fearing they might not survive the Depression in a windswept place with less than a thousand people and limited economic opportunities, the Finchers moved Moda and her sisters the 160 miles north to Lubbock.

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