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From must-see TV to must-screen for me? Why it might be time for a colonoscopy

In the 1980s and 1990s, the NBC broadcast network began branding their primetime lineups to promote their sitcoms and dramas. One phrase in particular quickly entered the pop culture lexicon after it debuted in 1993. The phrase? Must See TV. If you were a teenager in the early ‘90s and remember trying to rush through your homework to watch that night’s Must-See TV lineup, it could be time for another “must” – a colonoscopy.


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