‘Go pro:’ Krystal Beachum aims to help student-athletes with life after sports

By Skip Leon
When Krystal Beachum was growing up in Mexia, her father, Kelvin Beachum Sr., had an oft-repeated saying that used to get under her skin.
Now, she says, it is that life lesson that has helped her to become a successful businesswoman, author and speaker.
It was something he used to say to Krystal and her siblings when they were playing sports and not doing so well.
“We used to get so upset because we were losing,” Krystal recalled. “And he would say, ‘You have to learn how to lose before you learn how to win.’ Everything’s a lesson and not necessarily a loss. I didn’t get that then. That quote used to get on my nerves. It’s a life lesson we can learn from. Now, I’m implementing that quote in what I do.”
What Krystal does is try to help college athletes prepare for life after graduation. To that end, more than two years ago she formed a company called Student-Athletes Unite.
“We focus on student-athletes and entrepreneurship, as well as career development,” Beachum said. “We can help them create a business while in college based on NCAA governance so they do not become ineligible.”

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